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EXP3 FINAL MAP

Flying screenshot:

The entrance to Slim's space is quite remote and isolated, reflecting his solitariness and aggressive independence.

Dining Table/Datum/Meeting Space:

The dining table showing both individual (pinnalce) and communal (circular table panel) power. The meeting space itself is moderately sized, as both clients would spend the majority of their time in their respective office spaces.

Corridor through to Slim's table/office:

The relative size of the person to the giant angled panels create a sense of inferiority and powerlessness. The use of light creates a sense of something great and almost godlike at the end of the corridor, reinforcing a Slim's hold on power.

Corridor cont.:

The corridor is purposely long to create a climax when one finally reaches Slim whose table is placed on a high platform. The office space is purely for his individual use (he presumably sends demands to workers electronically).

View from Slim's desk:

From Slim's perspective, one can see that he feels a great sense of power through the angled panels pointed towards him and the abundance of light. His superiority and power are also represented through him sitting on a platform, standing above anyone else.

View from Datum downwards on Tata's Space:

Tata's space is more communal and caters for more workers (himself & his top 4 advisors). Note that Tata's office space is given a "meeting space" of its own, encouraging him and his workers to socialise and communicate. Tata's office is just like the others, yet slightly higher, as he is still the leader.

One of the 5 Office "Pods":

Designed for one person, the size of the office 'pod' is a comfortable size with a large table.

View from Office to Communal Area:

Conference and foyer area for conferences and discussions.

Peer Marking

Dining Table

The pinnacle holding the circular table panel up is used to represent the strength and power of the individual, whereas the circular table itself highlights the importance of community and a greater network of helpers in achieving and maintaining power; providing a contrast of the clients which will appear in the datum/meeting space.

EXP3 Draft 2

Overall Map shown through a flying shot. Note that Slim's office is remote and secluded whereas Tata's office is communal and open.

Corridor through Slim's office space (Slim's desk is at the very end). Reflects a feeling of insignificance, walking towards something far greater and superior. This effect is intentionally enhanced through the lighting going from dark to light.

View of the corridor from Slim's desk. Feeling of power due to the angled panels, lighting and platform on which he sits.

View down onto Tata's space. Note the personal pods for each worker including Tata (who is just like everyone else.) Tata's space also holds its own meeting space just for his workers.

View onto the communal opening.

Elevators

Elevator for Carlos Slim:


Small elevator intended to cater for one person at a time, revealing Slim's solitariness. The pinnacle at the top alludes to his power and aggressive character, where the columns on each corner within the elevator are at shoulder height and represent his monopoly. Slim's elevator will move at a fairly high pace to reflect his demanding nature.

Elevator for Ratan Tata:


Tata's elevator is intended for more than one person (himself and his advisors). It has a circular shape and contains a bench within which encourages communication amongest workers. This is further encouraged through the slow moving pace.

36 Custom Textures

JPEGS Draft 1

Initial Concepts:


Datum:

Enclosed yet open space representing the clients contrasting personalities. A comfortable size (not overly small or large).

Carlos Slim [Office]:

A small office intended for use only by Slim himself (who gives orders to his workers electronically). Dark and remote from the rest of the world.

Two-Point Perspectives

Through the two-point perspectives I was mainly experimenting with how 2 spaces could be separated by grouping 2 'L shapes' together and directing another 'L shape' away from the others(representing Tata and Slim's personalities respectively). i.e. one enclosed space and one alienated

L Shape Jpegs

One-Point Perspectives

Exploring different configurations, the ways space can be implied and manipulated and circulation flow.

Client Summary

Ratan TATA:

Family and heritage oriented businessman. Holds strong cultural values and sees his company as an essentially Indian based company, despite being a 'global player'. At the end of the day, Tata is still a leader and businessman, however, is quite grounded in terms of his ego.

Carlos SLIM:

Aggressive, solitary business man who distinguishes himself as a leader from the rest of his company/companies. Independent monopoliser. Takes orders from no one.

EXP3

Notable quotes from my chosen articles for EXP3 (names are linked to respective articles)

RATAN TATA

> "It is thanks to Tata that this massive country had its first weaving mill, its first hydraulic power and steel plant, its first college -- and its first luxury hotel. The company thus became both a symbol and reflection of the country"

> "Ratan Tata leads the business in keeping with his family's values: modest, community oriented, extremely reclusive."

> "Corus offers us a good springboard for entry into the European market. It enables us to achieve a global scale." (Ratan Tata)

> "And even if I don't see the deal symbolically -- maybe it shows that an Indian company now not only wants to play an important role in India, but also seeks to be a global player." (Ratan Tata)

> "It was only two or three years ago that we began realizing that we could no longer remain dependent on a single market -- that we could grow abroad through investment and acquisition...It would be great were we considered abroad as a globally operating company with a local touch -- that just happens to be owned by a group of Indians." (Ratan Tata)

> "They think globally. And those who take that approach also tend to come out ahead. I have also made this a point in our company: We need to stop taking baby steps and start thinking globally."

Article: "We Indians Have to Struggle to Catch Up: Interview with Indian Industry Mogul Ratan Tata" (interview conudcted by Padma Rao & Thomas Tuma, published April 9, 2007 by Speigel Online)

ZHANG YIN

> "As a result of her entrepreneurship, she is now richer than virtually any other woman anywhere in the world"

> "Now, with the paper industry shifting to China, where labor and land are cheaper, Zhang and Nine Dragons are vowing to take on the world's global paper giants"

> "My desire has always been to be the leader in an industry."

Article: "China's 'Queen of Trash' finds riches in waste paper" (by David Barboza, published January 15, 2007 by the International Herald Tribune: Business Section)

CARLOS SLIM

> "Carlos Slim is Mexico's Mr. Monopoly."

> "Mr. Slim has accumulated so much power that he is considered untouchable in his native land, a force as great as the state itself."

> "Mr. Slim's rise says a lot about Mexico's deepest problems, including the gap between rich and poor…During the past two years, Mr. Slim has made about $27 million a day, while a fifth of the country gets by on less than $2 a day."

> "It is surprising how big companies have captured the Mexican state. This is a risk to our democracy"

> "Unless Mr. Calderón (Mexico’s President) extracts big concessions from the mogul, they say, he may become too powerful to control."

> "Mr. Slim's strategy has been consistent over his long career: Buy companies on the cheap, whip them into shape, and ruthlessly drive competitors out of business."

> "Slim is very aggressive...Some of Mexico's business leaders say in private that they feel Mr. Slim has grown too greedy."

> "Mr. Slim's empire is so vast here now that doing business without him can be difficult."

Artcile: "The Secrets of the World's Richest Man: Merxico's Carlos Slim makes his billions the old-fashioned way: monopolies" (by David Luhnow, pulished August 4, 2007 by Wall Street Journal online)

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EXP2 - THE EDGE

External Space: Stephen Hawking
^^
The heavy structure challenges one to consider the relationship and connection between each element, also bringing to mind questions of gravity and space.


Internal Entrance: Florence Nightingale


Upper Level: Stephen Hawking


Studio Space: Florence Nightingale
^^
Reveals the existing relationships between each element of structure; parelleling the idea of health being a synthesis of various physical and mental states.


Internal Passageway: Florence Nightingale


Upper Space Detailing: Stephen Hawking
^^
The use of several 'building blocks' including absent spaces represent a process of development and advancement, involving both progress and setbacks.


Wall Detailing: Stephen Hawking

Final Model

36 Custom Textures

Electroliquid Aggregation

Advanced theoretical developments result from a consideration of interconnected and related properties including sickness, mental and physical health and space, time and relativity.

- Flora Ma

UNREAL EDITOR JPEGS